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FREQUENTLY ASKED QUESTIONS

List of few questions which you want might to know related to our product, services, process & quality assurances.

What is Sadia?

Sadia is one of the world's leading chicken brands with a long history of excellence, having been present in the Middle East since the mid-1970s. As a market leader in the chicken category, Sadia is the preferred brand of consumers in the region. Since 1944, Sadia has been committed to providing high-quality food with the highest safety standards as a top priority. Operating with a vertically integrated supply chain, Sadia maintains meticulous control over each production phase, ensuring the safe delivery of high-quality products to supermarket shelves. Our product range, spanning from whole chicken to ready-to-prepare options, fries, and frozen vegetables, offers both variety and delectable taste.

Sadia takes pride in adhering to Halal principles as outlined by Islamic law, a commitment reflected in every Halal-certified product available worldwide. Driven by a passion for innovation and quality, we relentlessly strive to bring nothing but the finest, most flavorful products into households worldwide.

For over seven decades, Sadia has remained synonymous with poultry excellence, owing to our unwavering focus on selecting the healthiest chicken breeds. As a trusted brand, we continue to uphold our legacy of delivering superior quality, safety, and taste.

Is Sadia Halal certified?

Sadia holds a certification for being Halal compliant. Each Sadia Halal chicken undergoes hand slaughtering conducted by Muslims in Halal-certified facilities. These facilities are authorized to produce Halal food and undergo regular inspections by representatives from accredited Islamic Associations.

Our Halal certification guarantees that Sadia products align with the principles outlined in Islamic law. This steadfast commitment to upholding the highest Halal standards is evident in every Sadia product featuring the Halal seal, providing consumers with assurance regarding the brand's dedication to meeting Halal requirements globally.

How to contact Sadia's office or customer care?

You can contact Sadia's customer care by emailing us or calling us on:

Email: customercare@brf.com

UAE: 800 SADIA (72342)

Other countries : +(971) 4 366 2177

In which countries does Sadia operate?

Sadia has established its presence in over 40 countries, encompassing the Middle East with a focus on the GCC, North Africa, and the Levant regions. Our operations span across prominent nations including Saudi Arabia, UAE, Kuwait, Oman, Qatar, Bahrain, Iraq, Jordan, Egypt, Yemen, Libya, Lebanon, among others.

Explore Sadia's dedication to culinary excellence and discover the quality that has earned us the trust of consumers throughout the region. Delve into our range of customized offerings featuring freshly frozen products.

How do I suggest new recipes for Sadia?

We welcome your culinary creativity. Share your recipe suggestions with us through our social media channels or via email:

UAE: Facebook

UAE: Instagram

UAE: Tiktok

UAE: Youtube

You can also email your recipes and ideas to us at customercare@brf.com. We're eager to hear from you and explore the delicious possibilities together!

How to propose a sponsorship with Sadia?

Submitting a sponsorship proposal to Sadia is simple. Just send us your contact details via email at customercare@brf.com, and our specialized team will reach out to you promptly. We value your interest in our brand and eagerly anticipate the opportunity to explore potential collaboration opportunities with you!

What are Sadia food’s quality standards?

At Sadia, our foremost priority is ensuring excellence in quality. Here's what you should understand:

Safety First: Since the 1970s, our integrated supply chain has been dedicated to delivering top-notch food products securely to you.

Halal Certification: Sadia products bearing the Halal seal adhere strictly to the principles outlined by Islamic law.

Poultry Expertise: We select poultry breeds that ensure robust, healthy chickens, promising superior quality in every mouthful.

At Sadia, we apply strict standards on quality and food safety. Our vertically integrated supply chain gives us full control, guaranteeing food safety and the highest quality standards. So, you and your loved ones can enjoy tasty and healthy food every day.

Can I order Sadia frozen online or do I have to go to a physical store?

Ordering Sadia Frozen products is convenient and flexible. You can easily place your orders through various online retailers' websites and applications in the UAE, KSA, Kuwait, Oman, and Qatar. Enjoy the ease of getting your favorite Sadia products delivered to your doorstep with just a few clicks. Happy shopping!

How do I apply for a job at BRF Sadia?

We appreciate your interest in pursuing a career with BRF Sadia, a leading global food company dedicated to enhancing lives worldwide. To begin the application process, please follow these steps:

  • Visit Our LinkedIn Page: Access our extensive collection of current job openings by visiting our LinkedIn page: BRF LinkedIn Jobs.
  • Explore Available Opportunities: Take the time to review the diverse range of opportunities listed and identify those that closely match your skills and interests.
  • Apply Through LinkedIn: Directly submit your application via the LinkedIn platform. Simply click on the desired job listing, where you'll find instructions on how to proceed with your application.
  • Join our esteemed BRF family and Sadia's dedicated team as we collaborate towards forging a brighter future. We eagerly anticipate the opportunity to welcome you on board!

We appreciate your interest in pursuing a career with BRF Sadia, a leading global food company dedicated to enhancing lives worldwide. To begin the application process, please follow these steps:

  • Visit Our LinkedIn Page: Access our extensive collection of current job openings by visiting our LinkedIn page: BRF LinkedIn Jobs.
  • Explore Available Opportunities: Take the time to review the diverse range of opportunities listed and identify those that closely match your skills and interests.
  • Apply Through LinkedIn: Directly submit your application via the LinkedIn platform. Simply click on the desired job listing, where you'll find instructions on how to proceed with your application.
  • Join our esteemed BRF family and Sadia's dedicated team as we collaborate towards forging a brighter future. We eagerly anticipate the opportunity to welcome you on board!

How can I store Sadia's frozen products?

Sadia's frozen food can be stored easily in your home for you to enjoy a delicious meal anytime! Follow these steps to maitain the quality and taste of your favourite products:

  1. Check Packaging Integrity: Maintain product quality by ensuring the original packaging is intact and undamaged. Follow any tips provided on the package for optimal freshness.
  2. Freezer Temperature: Set your freezer to -18°C (-0.4°F) or lower to safely store Sadia's frozen products.
  3. Avoid Overcrowding: Prevent uneven freezing by avoiding overcrowding. Allow space around each item for proper airflow.
  4. Use Airtight Containers: Repackage in airtight containers or freezer bags if needed. Remove excess air before sealing to preserve freshness.
  5. Label and Date: Keep track of contents and freezing dates by labeling containers or bags. This helps manage product duration in the freezer.
  6. Minimize Thawing and Refreezing: To maintain texture and taste, thaw only the portion intended for use. Frequent thawing and refreezing may affect quality.
  7. Monitor Expiry Dates: Enjoy Sadia's frozen products at their best by using them before the expiration date.

By following these guidelines, you'll ensure Sadia's frozen products stay fresh and delicious for an extended period.

How long will Sadia's frozen food stay fresh in the freezer?

Sadia's frozen food retains its freshness in the freezer for varying durations depending on the product type. Here are some general guidelines:

Poultry and Meat Products: Frozen poultry and meat items, when stored correctly at a consistent temperature of -18°C (-0.4°F) or lower, can uphold their quality for up to 12 months.

Frozen Vegetables: These products typically maintain their quality for 18 months when stored appropriately at -18°C (-0.4°F) or lower.

Frozen Snacks and Finger Foods: Generally retain their quality for 12 months in the freezer when stored properly.

Keep in mind to always refer to the product's packaging for any specific storage instructions or expiry dates provided by Sadia. Additionally, follow the "First In, First Out" (FIFO) principle, using older items before newer ones. Consistent freezer temperature maintenance and the use of airtight containers or packaging are crucial storage practices to ensure Sadia's frozen food remains fresh and of top quality for an extended period.

How do I thaw Sadia's frozen food safely?

Thawing Sadia's frozen food is essential to ensure optimal quality and safety for your enjoyment. Here's a guide to safe thawing:

Refrigerator Thawing:

  1. Place the frozen item in its original packaging or an airtight container.
  2. Use a plate or shallow dish underneath to catch any drips.
  3. Position the plate or dish on the lowest shelf in the refrigerator to prevent cross-contamination.
  4. Allow sufficient time for gradual thawing. Depending on the size and type of the item, this process may take several hours to a day or more.
  5. Cooking from Frozen (where applicable):
  6. Some Sadia products are designed for direct cooking from the frozen state. Follow the cooking instructions provided on the packaging.

Avoid Thawing at Room Temperature:
To prevent the growth of harmful bacteria, never thaw frozen food at room temperature.

Immediate Use After Thawing:
Once thawed, cook the food promptly. Avoid refreezing thawed food without cooking it first.

Always refer to the packaging for specific thawing instructions provided by Sadia. By following these guidelines, you ensure safe thawing and can enjoy Sadia's frozen food at its peak quality.

Does Sadia's frozen food have any antibiotics or hormones?

At Sadia, we prioritize delivering frozen food products of the highest quality while adhering to rigorous food safety standards. Here's our approach to antibiotics and hormones:

Antibiotics Usage: Sadia practices responsible farming and strictly follows regulations governing antibiotic use in poultry and livestock. Our commitment is to minimize antibiotic use, and we ensure proper veterinary oversight to maintain the health and well-being of the animals.

Hormones Usage: Sadia does not use growth-promoting hormones in its poultry or livestock. We adhere to regulations that prohibit the use of hormones in poultry farming.

Rest assured, Sadia is dedicated to providing you with wholesome frozen food products that meet our stringent quality and safety standards.

Does Sadia have any educational resources or recipes for customers who purchase their frozen food products?

At Sadia, we're dedicated to enriching your culinary journey.

Explore Sadia's Recipes page on our website, complemented by our premium frozen food offerings. Featuring appetizers to main courses, our curated recipes are designed to ignite inspiration and elevate the flavor of every dish. Embark on a flavorful adventure with Sadia's culinary adventure!

Does Sadia sell marinated or seasoned frozen chicken?

Sadia presents a variety of chicken breast products, including a range of marinated chicken breast cubes meticulously crafted to elevate your everyday culinary experiences. Additionally, we offer pre-cut and pre-cleaned options for added convenience. These flavorful selections provide utmost convenience without compromising on taste, making them a perfect addition to your kitchen essentials.

Does Sadia sell breaded or battered frozen chicken?

Sadia offers an extensive array of breaded products, featuring a delectable breaded and battered coating range. Our diverse selection includes chicken nuggets, tenders, popcorn, broasted strips, and fillets. Additionally, we've introduced a new Tempura range, encompassing nuggets, popcorns, and burgers. Whether you're craving a classic favorite or seeking something innovative, Sadia's breaded offerings cater to every palate.

Does Sadia sell boneless or skinless frozen chicken?

Sadia presents a diverse assortment of boneless chicken options, now featuring a new, more convenient range. These selections come pre-cleaned, pre-cut, and marinated, aiming to save you time and effort in the kitchen. With Sadia's convenient boneless chicken range, preparing delicious meals has never been easier.

Does Sadia sell whole frozen chicken?

Yes, Sadia provides customers with the option of a delicious Chicken Griller, packed with nutrients and cleaned for your convenience. Our well-raised and well-fed chickens are immediately frozen to preserve nutrients and freshness, ensuring the best taste and quality.

How does Sadia ensure the humane treatment of the chickens used in their frozen chicken products?

At Sadia, we prioritize the well-being of the animals that contribute to our products. Our poultry and cows receive consistent and attentive care throughout their raising process, ensuring their comfort and welfare. We adhere to stringent standards to guarantee the humane treatment of our animals, reflecting our commitment to responsible and ethical farming practices. Our dedication to their well-being is a fundamental part of delivering high-quality and ethically sourced frozen chicken products.